Category Archives: Design Strategy

Designing Digital Strategies, Part 2: Connected User Experiences

Posted by Sofia Hussain |27 Jan 15 |

Offline and online experiences can interact and overlap easily in today’s world. In Part 2 of this 2-part series, author Sofia Hussain shows us how to turn an ecosystem map into a tool for creating truly holistic experiences.

Putting the “VP” into MVP

Posted by Jerry Cao |13 Jan 15 |

The MVP. The Minimum Viable Product. It’s a dream many designers hope to someday attain, yet it’s a difficult one to achieve. This week, author Jerry Cao reminds us that MVP isn’t just about keeping the product small, but also finding the best way to test the concept with an audience.