The Entrance Is the Exit … Obviously #wtfUX

Posted by John Boykin |25 Aug 15 |

August 25, 2015

The Palo Alto Medical Foundation clinics in Palo Alto and Redwood City, California, are beautiful pieces of architecture. And both campuses confuse the goo out of new visitors trying to find their way around.

A case in point is this signage classic at—well, let’s call it a portal between the Palo Alto clinic’s underground parking garage and the clinic building. Is this an entrance? Yes. Is it an exit? Uhhh, that’s the rub.

Palo Alto Medical Foundation entrance/exit

These contradictory signs have been at this spot since the Palo Alto campus opened around 2000. At the time, I was busy trying to break into the business of designing wayfinding systems. Two friends separately called to say, “The Palo Alto clinic needs wayfinding help….read more
By John Boykin